Shoe Dog by Phil Knight

Shoe Dog

By Phil Knight

  • Release Date: 2016-04-26
  • Genre: Biographies & Memoirs
Score: 5
From 1,169 Ratings
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In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.


  • Just read it!!

    By LED Dude
    Fantastic book about a legend in footwear and in American business. Phil Knight never gave up and will teach you how to persevere in your own life or business.
  • Inspirational, Emotional and Educational

    By JLoke418
    I couldn’t sum the book up in less than these three words. For me this book has given me hope to finish my school work and to look toward the future but not to forget to cherish the present. If there is anything I have learned from this book it is that nothing comes with out great work and sacrifice. It is beautifully written, has amazing stories and gives great depth inside the process of a successful decision making.
  • Good reading!

    By Zaba zuba
    Easy and fun.
  • Amazing

    By Sbluman
    Great inspiring story
  • Inspirational

    By Jessie S.
    This book really made me feel like I was going through the highs and the lows with you! Thank you for sharing your passion and your drive! It was so completely inspirational!
  • Honest and powerful

    By Bigeasy12345
    Couldn't put it down
  • An outstanding memoir

    By UPennFid
    Phil Knight does a phenomenal job recounting the story of Nike's origin. And he shares some helpful advice for any entrepreneur or individual working to achieve their calling.
  • A life changing read

    By Macintoshx11
    I had meant to read Shoe Dog sooner, but always put if off for something else. What a mistake I had made. Shoe Dog is without a doubt the best personal account of lessons learned through business and entrepreneurship that I have ever read. It is a memoir to be remembered.
  • Simply Great!

    By Jdogg48
    Wonderful page turner. Great read!
  • Changed forever

    This isn't just a book about a mans is a journey through history of how a mans ambition changed the world(and himself). I enjoyed reading this book every second. "Never stop learning". Thank you for the inspiration Mr. Knight